Saban Music Group, the Los Angeles-headquarted firm based by leisure and media tycoon Haim Saban, is getting into the ultimate levels of 2021 with a Latin hit on its fingers.
Don Omar’s Se Menea, carried out with Nio García, grew to become the most-added tune on US Latin radio earlier this week, in response to Saban citing Nielsen knowledge.
Se Menea is the second single that Puerto Rican star Don Omar has launched beneath Saban Music Group, after saying a strategic partnership cope with the corporate in September.
The tune, which fuses reggaeton with a tropical rhythm, was launched final Friday (October 12).
Its video, filmed in Miami beneath GUS Movies’ course, has racked up over 11.5 million views on YouTube thus far.
Over the previous week, it has climbed to turn out to be YouTube’s No.1 trending music video in Puerto Rico, Colombia Costa Rica, and Panamá, and No.4 worldwide.
Gustavo López, the CEO of Saban Music Group commented: “Don’s first two songs have confirmed that followers and trade gatekeepers had been eagerly ready for brand spanking new music. The excellent news is that that is just the start, Don’s upcoming launch schedule is powerful with unprecedented collabs and visible forward of the album drop.
“They are saying in Spanish that Don is the one which makes the whole lot successful – ‘el que todo lo pega!’. Effectively they had been proper and proceed to be.
“We’re proud to have Don in our camp. The collab with Nio has been image good.”
Added López: “2021 has been a content-build yr for Saban Music Group. In 2022 we are going to signal just a few extra acts to our 360 mannequin.”
“2021 has been a content-build yr for Saban Music Group… Don’s collab with Nio has been image good.”
Gus López, Saban Music Group
When Saban introduced the signing of Don Omar in September, Haim Saban stated of the artist: “Don Omar is likely one of the most transcendental music stars of the previous 20 years, he set the tempo for all the Latin City style; with out his charismatic stage presence, deep compositional expertise, and highly effective vocal supply, Latin music can be an altogether totally different animal at present, and we’re honored to affix forces with him.”
Final month, Saban Music Group employed Corey Berkowitz as its Head of Pop & City A&R.
Alongside Don Omar, Saban’s artist roster consists of the likes of Static & Ben El, Mergui, Nakkia Gold, and Chesca.
Saban’s information are distributed globally by Common Music Group.
When the cope with UMG was inked in 2019, Common boss Sir Lucian Grainge stated: “Haim [Saban] has a confirmed observe document of making world-class leisure.
“We’re wanting ahead to working along with his workforce at Saban Music to deliver groundbreaking new artists and music to followers across the globe.”Music Enterprise Worldwide