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Outbrain buys Swiss co Video Intelligence

Outbrain buys Swiss co Video Intelligence

Outbrain co-CEOs Yaron Galai and David Kostner Photo: Noam Galai

Israeli media content material advice firm Outbrain (Nasdaq: OB) introduced right this moment that it has entered a definitive settlement to amass Swiss-based contextual video know-how platform for digital and linked TV media homeowners video intelligence AG (vi) in a $55 million money and share deal.

vi’s contextual and machine studying know-how allows media homeowners to boost person engagement and monetization by including related video content material to articles. The corporate additionally supplies advertisers with high-impact, extremely viewable, brand-safe video advert stock that drives consciousness and person engagement.

Outbrain co-CEO David Kostman mentioned, “vi matches completely into Outbrain’s core technique of offering media homeowners with know-how to boost person engagement and monetization via related content material and advertisements.”

Outbrain cofounder and co-CEO Yaron Galai added, “The mixture with vi will enable us to deepen our partnership with media homeowners, offering mid- and top-of-article video options. It would additionally develop our addressable market, introducing high-quality in-stream video stock to assist our model advertisers. We see important synergies between our corporations and we’re very excited to welcome the extremely gifted and skilled vi crew to Outbrain.”

vi cofounder and CEO Kai Henninges mentioned, “We’re delighted to affix Outbrain, and turn into a core a part of creating the main video engagement platform. Our years of video experience and distinctive providing for publishers and CTV suppliers are an ideal addition to Outbrain’s main market place and premium world media proprietor partnerships. Collectively we are going to speed up our mission to encourage, inform and entertain customers by placing video in context. We consider we have now discovered a fantastic match between our corporations’ cultures and we share the identical imaginative and prescient of the way forward for media.”

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Outbrain will purchase vi for an mixture buy value of $55 million, funded by $46.75 million of steadiness sheet money and 412,500 Outbrain shares. The transaction is predicted to shut within the first quarter of 2022 and is predicted to be accretive within the first 12 months. Progress Companions acted as unique M&A monetary advisor to vi.

Outbrain held its IPO in July at a then disappointing valuation of $1.12 billion and its market cap has since fallen to $847.6 million. The corporate’s share value is at the moment down 1.62% on Wall Road at $15.13. 

Revealed by Globes, Israel enterprise information – – on November 22, 2021.

© Copyright of Globes Writer Itonut (1983) Ltd., 2021.

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