Naras Eechambadi has joined Common Music Group (UMG) as its Chief Knowledge & Analytics Officer, and Alexandra Hinkle has been named Chief Advertising Officer, International Client Advertising.
The newly created roles advance UMG’s world e-commerce and direct-to-consumer technique, says the corporate.
Eechambadi will speed up UMG’s world shopper and fan knowledge technique, in addition to lengthen the corporate’s business management in knowledge and analytics, says UMG.
Hinkle, in the meantime, has greater than 25 years of expertise main cross purposeful advertising groups.
Hinkle will oversee advertising technique, marketing campaign technique, advertising planning and coordination, viewers progress, CRM, digital innovation, paid media and efficiency advertising.
Eechambadi and Hinkle will probably be based mostly in Santa Monica and report back to Richelle Parham, President of International E-Commerce and Enterprise Growth.
Eechambadi has labored for organizations equivalent to BBDO Worldwide, BASES (now a part of NielsenIQ), McKinsey and Firm and First Union Nationwide Financial institution (now a part of Wells Fargo).
Eechambadi has additionally served because the founder and Chief Govt Officer of Quaero for greater than 20 years.
Quaero’s shoppers included Disney/ESPN, Marriott, American Categorical, Financial institution of America, Constitution Communications, NASCAR, Priceline and Starwood.
In her function, Hinkle will accomplice carefully with UMG’s labels, territories and Bravado, UMG’s merchandise service, to supply advertising help, schooling and assets.
Hinkle has labored with world and U.S.-based corporations that embody MGM Resorts Worldwide, eBay, Visa, and Macy’s, Hinkle most lately led all Property Advertising and Marketing campaign Technique for Wynn Resorts Las Vegas.
“I’m happy to welcome Naras and Alex to my group.”
Richelle Parham, stated: “I’m happy to welcome Naras and Alex to my group.
“Collectively, we’ll assist advance Common Music Group’s unparalleled alternative to construct a consumer-demand-driven e-commerce enterprise that forges significant bonds between artists and followers whereas cultivating essential income streams.”
“I’m honored to affix UMG.”
Naras Eechambadi, stated: “I’m honored to affix UMG, the world’s most profitable and modern music firm, to construct on the corporate’s business management and drive a world knowledge and analytics technique that may permit our artists to succeed in new and present followers around the globe throughout numerous present and growing shopper touchpoints.
“I’m thrilled to affix Richelle’s group.”
“we’ll construct on the corporate’s great track-record.”
Alexandra Hinkle, added: “I’m excited to affix UMG, a world-class advertising chief throughout the leisure business.
“By coordinating our advertising efforts globally, we’ll construct on the corporate’s great track-record of guaranteeing our artists attain followers by means of modern cross-channel campaigns and merchandise.
“I’m grateful to Richelle for this chance and I can’t wait to work with UMG’s extremely gifted government group.”
Final week, Common Music Group confirmed it was coming into the ‘title and likeness’ recreation by launching a strategic alliance with Genuine Manufacturers Group (ABG) to accumulate and actively handle artist manufacturers.
ABG is a world model proprietor whose portfolio contains celeb manufacturers equivalent to Marilyn Monroe, Muhammad Ali, and Elvis Presley.
In accordance with a press launch, ABG makes use of these rights to create “memorable model experiences that come to life throughout key shopper touchpoints, platforms and rising media”.Music Enterprise Worldwide