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‘Lord of Scents’ Joel Cruz Diversifies into Meals and Beverage Enterprise

‘Lord of Scents’ Joel Cruz Diversifies into Meals and Beverage Enterprise

joel cruz

Perfume mogul Joel Cruz heeded the decision of the occasions and expanded into the meals and beverage enterprise.

Following the pandemic, the ‘Lord of Scents’ didn’t take into consideration adapting to the brand new regular. He determined to open a takoyaki and milk tea retailer named Takoyatea and opened it for franchising. Joel noticed how the takoyaki and milk tea enterprise was successful in the course of the lockdown. He was impressed at how a lot gross sales the shop owned by his sister-in-law and niece earned every day.

joel cruz opens milktea and takoyaki franchise
Picture by Joel Cruz by way of Fb

Cruz informed Karen Davila in an interview, “Nag-start lang sila diyan sa garahe. From 1-6 p.m. they had been promoting and nakaka-P15,000 sila. Sabi ko, 5 hours lang P15,000 na… magandang negosyo ‘yan lalo ngayong pandemic,” he recalled.

“So sabi ko, if they may enable me to hitch them, papasok ako na ipapa-franchise ko,” he added.

Joel’s Aficionado closes over 50 shops

Identical to many companies, Joel’s authentic enterprise, fragrance model Aficionado, has additionally been hit by retailer closures. It saddened him that he needed to let go of many staff. So, he took the chance to open a brand new enterprise so he may present extra jobs.

“With Aficionado, might shops din kami na nag-close in the course of the pandemic. Siguro round 50 shops,” he stated. “So ang ginawa ko, nag-open ako ng isang enterprise na swak sa pandemic, which is meals and drinks.”

joel cruz
Picture by Joel Cruz by way of Fb

“Alam mo kasi maraming nawalan ng trabaho in the course of the pandemic. Dito ako pumasok na mabigyan ulit sila ng trabaho ‘yung mga tao,” he added.

Father of eight kids

In the identical vlog, Joel additionally opened up about being a single father of eight kids all born by surrogacy. He earlier revealed that he didn’t thoughts spending over P52 million for all of the procedures, remedies, and incidental prices to grow to be a father.

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When requested if his kids are starting to ask about their mom, Joel admitted that he at all times tried to be sincere. He would at all times clarify that their mom has her circle of relatives.

joel cruz childre
Picture by Joel Cruz by way of Fb

“Nagtatanong na sila… however I’m telling them additionally na their mother, she has a household, she has a daughter,” Joel stated.

He shared that he had no plans of hiding something to his kids as a result of they may nonetheless know the reality finally. “I’ve to be sincere. Ako, positively wala akong itatago sa kanila. Sasabihin ko lahat kasi alam mo naman, lahat naman ng lihim nabubunyag din,” Joel added.

Joel welcomed his eighth baby final November 2018, who was born in St. Petersburg, Russia. His seventh baby, Zeid, was born in Moscow. He additionally has three units of twins. All his kids had been born by way of 5 surrogate moms however just one organic mom.

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